Official style guide of Conversion.ai

Access the official branding and style guide of Conversion.ai, such as logos, fonts, colors, and more.

Visit our homepage at conversion.ai.

Overview of company

Conversion.ai is the company that created the AI copywriting assistant named "Jarvis", an AI that helps writers, content marketers, and entrepreneurs write better marketing copy. Founded by Dave Rogenmoser, John Phillip Morgan, and Chris Hull on January 15, 2021 in Austin, Texas. Today, Conversion.ai helps over 10,000 customers break through writer's block to write content faster.

Before Conversion.ai, the team founded the Y Combinator-backed startup Proof, which is still the leading tool in social proof marketing industry.

Trademark

Official wordmark, logo, & icon of Conversion.ai

Colour Palette

Primary Palette

Brand colours
Purple 1
#6b81fa
Purple 2
#5238ff
Purple 3
#7f00ff
Pink 1
#e100ff
Pink 2
#f85d7f
Green 1
#a0fbcd
Green 2
#3ada91
Green 3
#13cc78

Typography Palette

HEADING & PARAGRAPH
Dark 900
#060606
Dark 700
#0f0f11
Dark 500
#17171a
Dark 300
#222529
Dark 100
#8a8f98
Text Color
#adb5c4

Typography Styles

Font: Inter by Google

Headings

Aa Bb Cc Dd Ee

Heading 1
3em (60px)

Aa Bb Cc Dd Ee

Heading 2
2em (40px)

Aa Bb Cc Dd Ee

Heading 3
1.5 em (30px)

Aa Bb Cc Dd Ee

Heading 4
1.25em (25px)
Aa Bb Cc Dd Ee
Heading 5
1em (20px)
Aa Bb Cc Dd Ee
Heading 6
0.75em (15px)

Paragraph

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of  type and scrambled it to make a type specimen book.

Paragraph
1em (20px)
#ADB5C4

Quotes & Lists

Quotes

Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Quote 1
1.5em (24px) Default
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Quote 2
Coloured

Lists

  • Example Item 1
  • Example Item 2
  • Example Item 3
List Dots
  • Example Item 1
  • Example Item 2
  • Example Item 3
List Numbers
  • Example Item 1
  • Example Item 2
  • Example Item 3
List Letters

Buttons

Button Primary

Sign Up
Button Primary
Watch Now →
Link text