Perspectives on B2B marketing, AI agents, data infrastructure, and the modern marketing stack.
Marketing Operations
Most B2B teams run expansion plays on static CRM data and guesswork. Here's why real product usage signals from your warehouse are the key to predictable cross-sell and upsell.
All articles (12)
Marketing Operations
A side-by-side look at how Salesforce syncing works in HubSpot versus Conversion, from campaign syncing and de-duplication to workflow actions and audit visibility.
Marketing Operations
HubSpot’s Snowflake sync maps warehouse data onto flat contact fields. Conversion’s sync preserves full objects and events so you can run truly warehouse-native automation.
Marketing Operations
A practical guide to marketing operations: what MOps teams do day to day, the tools they rely on, and how to build an operating model that scales with revenue.
Marketing Operations
Marketo excels at B2B lead nurturing; Salesforce Marketing Cloud at high-volume multi-channel journeys. A full comparison of pricing, implementation, and where each falls short.
Use Cases
Learn how to send personalized case studies to each of your prospects using workflows and AI snippets.
Use Cases
CRMs are filled with messy and inconsistent data making personalization difficult. Learn how Conversion helps segment job titles into distinct persona buckets with AI.
Use Cases
Learn how to build dynamic, AI-driven closed-lost recovery sequences that reactivate pipeline with the right message at the right time.
Use Cases
Learn how to set up critical inbound lead scoring, enrichment, and routing workflows using Conversion.
Engineering
We’re sharing how we power marketing automation at scale using Temporal. By rethinking how workflows run, update, and scale, we’ve built a system that reliably handles millions of contacts and long-lived automations without breaking a sweat.
Engineering
This article dives into how we designed and built the data connector and data synchronization platform — the component responsible for syncing millions of our customers’ most important business records in from and out to their CRM’s every day.
Engineering
How we built the service-to-service communication layer behind Conversion, handling over 30 million requests a day across 350+ endpoints.
Announcements
We just raised $28M to build the marketing automation platform we always wished existed. Here’s how we got here — and where we’re headed.